Adidas and Birkenstock are of the largest names within the shoe industry. Adidas is well-known for its sporty trainers, at the same time as Birkenstock is known for its sandals which have cork and rubber foot beds. Both manufacturers are clean to recognise; Adidas by way of its particular logo brand, and Birkenstock by way of the easy strapped sandals with cork soles.
An Insight into Adidas
So, what’s it that makes Adidas stand out from all of the different sports activities trainers available on the market?
The business enterprise produces numerous sports garb along with footwear, and much like Birkenstock, the logo is German. Adidas became based in 1924 and is not simplest the second largest sports activities manufacturer inside the international trailing only to its well-known American rival Nike, but it also the largest in Europe. Its three parallel striped corporation brand changed into first used in 1967, and is now one of the most well-known trademarks inside the world. The Adidas brand represents a mountain, with the peaks pointing upwards representing destiny challenges and desires that may be carried out.
History of Birkenstock
Birkenstock, as its name could advise, is a German emblem and they’re most wonderful for producing excessive great sandals that may be without problems noticed thanks to their cork and rubber soles. The records of the enterprise is an extended one because the brand commenced back in 1774 by Johann Adam Birkenstock who worked as a shoemaker for his local church. By the 1960’s, the enterprise had conquered the US market. Birkenstock footwear are popular with individuals who work on their feet plenty along with nurses, dentists and care workers because of how secure they may be. While in Germany they’re predominately worn as house slippers, in the US and UK they are fashionable shoes which might be worn inside the heat summer season months.
Both Adidas and Birkenstock have attracted a lot of interest through the years and that they have both used well-known faces to sell their manufacturers. Birkenstock paintings tough to promote social duty, network participation, health and wellbeing of their campaigns, focusing on the following top four advertising and marketing elements:
• be yourself, be evidently good
• be yourself, be evidently in shape
• be your self, be naturally lively
• be yourself, be evidently stunning
The concept behind their state-of-the-art marketing campaign is to shed the hippy picture that the organisation is well-known for and department out to attract new types of customers.
Adidas on the other hand is the use of the ‘be the first-rate’ style of photograph to promote their logo his 12 months because the shoe gurus presently have an advert campaign jogging that suggests celebrities doing what they do high-quality while wearing Adidas shoes. You can see Derrick shooting hoops in basketball, Beckham playing football and Katy Perry dancing and this advert will attraction to a range of ages, sexes and races.